Playing with a brand.
Yahoo! HotJobs was pining for increased brand interaction, and they asked us to make it happen.

The site was a virtual retreat, complete with work-related games and videos, soothing music and an idyllic view.

Workers were thankful for the escape–more than 2.3 million visited during the site's 46-day flight.

Employers may not have been as thankful–the average user escaped work for 9.5 minutes!