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Country Crock's "Small Changes"
Scripps Networks and Country Crock® tapped Sposto Interactive to create a site called “Small Changes” where users can share stories of healthy changes they made. For every story shared, Country Crock® donates a meal to a family in need.
The “Small Changes” effort has no small goal: to donate 2 million meals. Country Crock® has already donated 1.2 millions meals through an earlier program. So far, the “Small Changes” site has amassed 3,402 stories, which means an additional 3,402 meals donated. Not bad for a site that went live a few months ago.
The program’s success is helped along by Sposto Interactive’s successful site design and custom functionality. The call for users to share their stories is clear and prominent, and the sharing function works smoothly, even as user-generated content piles up.
The “Small Changes” site will run to the end of 2008. |
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