Who knew one of the nation’s most trusted horse and livestock transporters, Brook Ledge, was just a few miles up the road from Sposto? How trusted, you ask? Ever hear of American Pharaoh? He’s the thoroughbred that won the 2015 Triple Crown AND the Breeder’s Cup, making him the first horse in history to win the “Grand Slam” of horse racing. Cargo doesn’t get more precious than that. (Apologies, Popemobile.)
As you can imagine, elite cargo requires elite drivers. Brook Ledge asked Sposto to create a recruitment platform that would attract a very special kind of CDL driver—honest, passionate, OTR drivers who are, themselves, horsemen. Modern cowboys, if you will.
The centerpiece of the platform is passionforhorses.com, a site crafted brilliantly for its intended audience and supported by PPC and display advertising.
Know of any drivers who fit the bill? Apply within.