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Nice ________!

Getting bold for Breast Cancer Awareness Month

Once in a great while, only after you’ve paid your design-shop dues, mined greatness from seemingly humdrum projects and proven yourself a worthy recipient, the pixels align and a client approaches you with a topic so full with potential, so robust with opportunities, so perky with possibilities, you simply step out of the way and let the awesome pass through.

Our sincere thanks to Manhattan’s Physicians Group for having the courage and sense of humor to bring this hilarious concept to life in all of its Manhattan offices. The reviews were mixed—some love, some not so much. But one thing is certain: the poster raised awareness…and a few eyebrows.