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Reigniting Passion for Photography

Launching one of the year's coolest cameras

The Nikon Df pairs classic Nikon styling and control with modern Nikon D-SLR technology, a thrilling blend of mechanical and digital. For photographers who began their careers with film cameras, the Df enables a more personal, analog shooting style they may have forgotten over the years as mechanical dials gave way to buttons and LCD screens.

That was the premise of our tagline, product copy and the Pure Photography microsite that launched Df—that this camera can reawaken your joy for taking photos.  The work certainly reawakened our joy.

Check out the Pure Photography microsite
Check out the Nikon Df product page